General Manager Deni Play on the Plains Festival Ltd
John is in his fifth year as
General Manager of the Deni Play on the Plains Festival Ltd which presents the
hugely successful, Deni Ute Muster annually in October at Deniliquin in the
Southern Riverina region of New South Wales.
Whilst John has over thirty years
of experience in executive management, this has been in the export food
manufacturing industry. His role at Deniliquin with the Deni Ute Muster is his
first experience in the event management field.
John believes his contribution to
the event has been to provide a clear strategic focus, build a sound business
foundation and to introduce a solid planning regime.
John also believes in working
closely with all stakeholders including sponsors, artists and over 1000
volunteers to ensure that everyone associated with the event continues to have
a degree of ownership and pride in the success of the event.
He will provide a valuable insight into strategies employed in maintaining the popularity and success of a major regional event.
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